How a backpacking trip through Rajasthan became a fashion label built on fair trade and free spirits.
In 2017, Maren Solberg quit her marketing job in Portland and bought a one-way ticket to India. She didn't have a business plan. She had a backpack, a journal, and a vague sense that she needed to be somewhere else for a while.
Two months into the trip, in a textile workshop outside Jaipur, she watched a woman hand-stamp indigo dye onto cotton using carved wooden blocks that had been in her family for four generations. Maren bought six scarves on the spot and brought them home in her luggage.
Friends asked where she got them. Then friends of friends. Then strangers on Instagram. Bohemian You launched in early 2018 with twelve products, a Shopify store, and Maren's living room as a warehouse.
We work with 14 artisan groups across three countries. Every partnership starts the same way: Maren visits, meets the makers, understands their process, and agrees on pricing that works for them first.
Our block-printed fabrics come from Rajasthan. The macrame and woven bags are made by a women's cooperative in Oaxaca, Mexico, where each bag takes roughly 40 hours to complete. Our silver jewelry is cast in Ubud, Bali, by a silversmith named Wayan who has been crafting since he was fourteen.
We don't negotiate prices down. If a maker says a piece takes a week and costs a certain amount, that's what we pay. The margins are tighter than fast fashion, but the relationships are real and the quality speaks for itself.
Bohemian You is still based in Portland, now with a small team of four. Maren handles design direction and sourcing. Lily runs operations and fulfillment from a converted garage that smells permanently of palo santo. Kenji does photography and social media. And Rosa handles customer service and wholesale accounts.
We ship to all 50 states and 12 countries internationally. Our collection has grown to over 150 pieces across clothing, accessories, jewelry, and homewares. Every order ships in recycled kraft packaging with a handwritten thank-you note — yes, still, every single one.